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Record Influx of Russian Tourists Helped the Vladimir Museum in the Summer of 2021

Despite the absence of foreign guests and organized groups, the attendance of the expositions practically did not decrease

According to the service Sberindex, from May to August 2021 there is an increased interest of Russian tourists in the Vladimir region. These months saw 20% more unique tourists come to the region than in previous months since the beginning of 2018.

Sberindex counts as tourists residents from other regions who make trips to the subject and spend money on goods and services of the tourist sector.
Also according to the service, the Vladimir region along with Moscow and the Moscow region turned out to be the territory where the tourist flow in September 2021 was even higher than in January 2018.

Quite positive figures are confirmed also in the Vladimir-Suzdal Museum-Reserve. According to the internal analytics of the VSMZ, from March to August 2021, its objects were visited by 708.2 thousand people, while in the pre-coronavirus 2019 guests were 933.2 thousand.

“Given the quarantine measures, closed borders, and, as a consequence, the absence of foreign tourists, the current situation can be called quite optimistic,” the general director of the museum Sergei Rybakov answered ProVladimir’s question.

Visitor traffic peaks in May, July, August and October (in this month 169,6 thousand people visited museum exhibitions). Indicators of the museum look even better against the background of a sharp decline in organized tourism in groups against the background of the coronavirus restrictions. These tourists were replaced by families and single visitors. In 2021 the All-Russian Specialized Museum of Contemporary Art mysteriously notes that guests of the museum are interested not only in knowledge, but also in impressions received during excursions.

As in the pre-Conavian times, tourists are most interested in Suzdal with its Kremlin, Spaso-Evfimiev Monastery and the Museum of Wooden Architecture. In Vladimir, Assumption Cathedral remains the most visited object.

In early July, the All-Russian Specialized Museum of Art announced a “reset” of relations with private guides. The order of registration as a partner of the museum has been simplified and a flexible payment system made. According to the information of the All-Russian Specialized Museum of Art, as of the end of November, the museum has signed an agreement with 21 private guides to work at the exhibitions.

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