Unofficial Showings of the Second “Doctor Strange” Started at the Vladimir Cinema

This is done by renting a movie theater

Visitors to Vladimir’s Kinomax received emails advertising the upcoming screenings of foreign films that have not been officially licensed for distribution in Russia.

“You must have missed Hollywood blockbusters and world cinematic masterpieces? Come to the Film Library!” – reads the text of the letter.

Further the potential visitor is explained that the films on the big screen and in good quality will be shown from July 7 thanks to a third-party organization that rented the halls for screenings. It is assumed that the organization has nothing to do with “Kinomax”, but the advertising letter is sent to users from the official mail of the cinema chain.

Among the films now available are “Doctor Strange in the Cartoon Network of Madness,” as well as children’s cartoons.

Since the end of April, outside organizations or individuals have been renting movie halls in this manner and showing unsanctioned world premieres in cinemas in Moscow, Yekaterinburg, Ivanovo, Chita, Penza, Yakutsk, Makhachkala, and other Russian cities. In some cases, viewers were shown a copy downloaded from a torrent.

Recall that on March 1, 2022 it became known that the company Walt Disney Pictures is suspending its release of films in Russia. It was soon joined by other major Hollywood studios. The withdrawal is related to private sanctions against Russia in connection with the events in Ukraine.

Russian cinema did not make up for the dropped out segment, and attendance at cinemas in the country dropped sharply. Revenues of organizations in the first half of the year fell by 60% compared to 2021 and by 70% compared to pre-demonstration 2019.

According to the Association of Cinema Owners, from the end of February to mid-April, 36.4% of all cinemas in Russia were closed. Experts are predicting the closure of half of the cinemas by the end of June and a loss in the industry by the end of 2022 at 11 billion rubles.

The owners of the Vladimir Cinema RusKino put up half of the object for sale for 120 million rubles. In terms of square meters, this is below the minimum threshold for commercial real estate in the city. In six months, the value of the cinema was reduced by 40%.

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