The pandemic gave QR codes a second birth. Generally speaking, the two-dimensional barcode was invented in 1994 in Japan. It began to spread in the 2000s with the advent of cameras and the Internet on cell phones. But until the coronavirus came into the world, the QR code was not especially popular. Special software was required for its recognition and in general there was little understanding of where, how and why it should be used.
Everything changed with the arrival of lockdown and mandatory vaccination. Today, the QR code is a pass to the world of information, as well as a means of personal identification. The code is read by a standard smartphone camera, and the link can lead anywhere. There are programs in the network for creation of a QR code, in order to use which it is not necessary to have special skills.
The hero of this story – Vladimir designer Alexander Bogoev – has also created his QR-code. Sasha told ProVladimir that he had been dreaming of getting a tattoo since he was 16 (now he is 24), but he couldn’t think of a drawing that wouldn’t bore him later.
“Already in 2019, I thought about the fact that it is possible to put a QR code. If you do it right, the link attached to it can be constantly changed. Today it will lead to my website, and tomorrow to some Internet meme,” noted Alexander Bogoev.
With the growth of QR codes popularity, the demand for a peculiar “merchandise” with them appeared. First of all it concerned QR codes about vaccination. People printed their codes on masks, hats and T-shirts. Many entrepreneurs have decided to get high on this subject. Things with an opportunity to put your QR-code on them wasn’t offered only by lazybones. Kovrov menswear brand Ver&Max launched a whole line with codes.
“I decided to order a T-shirt from the Kovrov guys, too. But I quickly realized that the QR code about the vaccination would stop working in a year. By then I was already revaccinated, I would have as many as two codes on hand. So I decided to make a joke and generated a code with a link that leads to Rick Astley’s Never Gonna Give You Up music video. Now, most people who scan my T-shirt start laughing because they expect to see my vaccination certificate, not the old joke,” Raduzhny resident Sergey Troinich told ProVladimir.
A resident of Novosibirsk came up with a similar idea. Nikita Neustroyev made a tattoo in the form of a QR code. The link leads to a video of Ricardo Milas, a dancer and meme hero.
Now the tattoo of Alexander Bogoyev leads to his website. He specifically bought the domain name and will now pay 15 thousand a year to maintain it. But Sasha’s QR code is assembled in such a way that the link can be changed at any time.
“I go to a meeting with a client, show my hand and ask to scan it, and there’s a special offer. Or I went to a bar, and I made a link to my Instagram beforehand, I meet a girl, I show her my hand, she scans it, signs it. After all, I can keep a tattoo on my vaccination certificate too, it will come in handy if I go somewhere. In general, complete freedom of creativity. Of the minuses – I do not know how long the tattoo will last in its original form and can function. I give it three years, but I already have ideas how to play around with it later,” added Alexander Bogoev.